You can find me at www.instagrah.am
Publishing of all kinds (books, music, movies, news, magazines) is still adapting to the new media environment. We’re living in beta as new ways to share and consume content emerge.
I thought this article in today’s New York Times (which I read on my iPad) was especially interesting: Magazines Pursue Tablets, but iPad Limits Subscriptions.
After reading, I think you’ll agree it’s true of yourself: we all hate paying for content now, especially news. I’m accustomed to accessing the New York Times for free online. I use the free NYTimes iPad app all the time. It’s my go-to news app. But, would I pay for it? Depends how much.
Magazine publishers are still trying to figure out the best strategy. Do they charge per issue? How much? One thing is certain — I won’t be paying $4.99 for any magazine on my iPad. I think .99 cents is my limit.
UPDATE: 15 months later Flipboard is the only app I’m using to browse news on my iPhone and iPad. The New York Times is expensive for digital subscriptions!
As more people who work in traditional marketing and communications become adept at using social media, will the “social media strategists” of today fade away? Yeah most likely, but only in title. The social strategists of today will become fully integrated members of traditional marketing/communications teams. Seems to me most of them are already working within the marketing and communications teams at public relations, word-of-mouth and advertising agencies (like me). Many more are doing the same thing internally for companies. Eventually, understanding and using social media will be a necessary skill set for everyone in the field. More on this topic @ Mashable.com
The Wall Street Journal profiled what it means to be a communications/public relations professional in today’s fast-paced, tech-driven media environment. It’s an accurate description for most young people in the field today. You can read the full article here.
The two key takeaways for young college grads:
Both ring very true, as I find myself dedicating lots of time forming digital communication strategies that span multiple digital media platforms and crafting copy tailored to those mediums.