As more people who work in traditional marketing and communications become adept at using social media, will the “social media strategists” of today fade away? Yeah most likely, but only in title. The social strategists of today will become fully integrated members of traditional marketing/communications teams. Seems to me most of them are already working within the marketing and communications teams at public relations, word-of-mouth and advertising agencies (like me). Many more are doing the same thing internally for companies. Eventually, understanding and using social media will be a necessary skill set for everyone in the field. More on this topic @ Mashable.com
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